Atmel Supports Digital Broadcasting Information Service, Journaline, at the Olympic Games in Beijing

Atmel Supports Digital Broadcasting Information Service, Journaline, at the Olympic Games in Beijing

Heilbronn, Germany, August 8, 2008 - Atmel® Corporation (Nasdaq: ATML), announced today that it supports a new text-based information service for digital broadcasting, called Journaline®, which will be integrated into several shuttle vehicles at the 2008 Summer Olympics in China. This service delivers passengers and drivers live news in a ticker format. Users can access current news information and track live sporting results directly from an in-car module with text-to-speech presentation or from a portable receiver with text presentation.

Atmel offers a complete DAB chipset solution for Journaline. It includes an RF frontend ATR2732 and a DAB-decoding baseband ATR2740. The ATR2740 baseband processor is a highly functional system-on-chip solution. Its flexibility enables easy implementation of application-related tasks. This chipset forms the hardware basis for the Digital Radio Box, Atmel's verification and visualization tool for data-based services, which is also used in the Journaline trials.

The Journaline data service was internationally standardized by the WorldDMB forum in September 2007. The data service is currently broadcast as part of DAB/DMB and DRM digital radio transmissions.

Availability and Pricing

The ATR2732 and ATR2740 are currently in production. Please contact your local distributor or Atmel sales office.

Footnote

DAB = Digital Audio Broadcasting
DMB = Digital Multimedia Broadcasting
DRM = Digital Radio Mondiale

Information

Product information on Atmel's DAB products and the DAB Digital Radio Box may be retrieved at: http://www.atmel.com/products/audio/default.asp
For more information on Journaline see http://www.journaline.info

About Atmel

Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

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