Atmel maXTouch Touchscreen Controller Powers Innovative nubia Z9, Delivering World’s First Smartphone with Virtual Edge Keys and Gestures

Atmel maXTouch Touchscreen Controller Powers Innovative nubia Z9, Delivering World’s First Smartphone with Virtual Edge Keys and Gestures

With Virtual Edge Keys and Gestures—and No Borders—nubia Flagship Z9 Smartphone Delivers Key Functions Including Wake-up, Screenshots, Flicking, Volume and Much More

San Jose, Calif., June 23, 2015 – Atmel® Corporation (NASDAQ: ATML), a global leader in microcontroller (MCU) and touch solutions, today announced that the company is powering the borderless nubia Z9 smartphone with its award-winning maXTouch® T-series solution.

In today’s smartphone market, next-generation industrial designs and new display technologies are key differentiating factors that OEMs require to set their designs apart from their competition. Atmel’s unique, proprietary single-layer pattern brings a true borderless and futuristic industrial design for tomorrow’s handsets. The maXTouch mXT336T delivers these features, along with advanced algorithms and Atmel’s adaptive sensing technology to enable virtual edge keys and sliders—delivering interaction all the way to the edge of the phone. These features enable OEMs to develop new UI concepts, revolutionizing the way users interact with their smartphones.

Atmel’s mXT336T supports up to 10 touches with wake-up gesture libraries and best in-class calibration recovery to enable robust touch performance and excellent noise immunity for today’s after-market chargers in extremely noisy environments.

“Atmel’s single-layer on-cell solution is the first in the industry to truly deliver unprecedented touch performance through patented sensor designs and innovative software algorithms,” said Binay Bajaj, Sr. Director of Touch Marketing, Atmel Corporation. “The borderless nubia Z9 design is a testament to our dedicated engineering team to provide the best human interface solution on mobile devices. We look forward to strengthening our collaboration with nubia and teaming together on more products with sleek, innovative designs using Atmel maXTouch solutions.”

As the demand for display integrated touch solutions continue to accelerate worldwide, Atmel is committed to bringing a broader range of maXTouch products with high touch performance.

“We selected Atmel’s innovative single-layer on-cell maXTouch solution to enable our first borderless smartphone design,” said Ni Fei, CEO of the nubia brand. “Atmel’s adaptive sensing and edge-sensing technology enable the innovative edge keys and gestures in our flagship nubia handset. We are thrilled to team with Atmel and look forward to delivering more unique smart phones with excellent touch performance using maXTouch solutions.”

Development Kits

To simplify the design process and to accelerate development time, the new maXTouch products come with support from Atmel’s world-class engineering team and are supported by the maXTouch Studio tool suite. These tools enable designers to bring their smart devices faster time-to-market.

More Information

Atmel maXTouch controllers: http://www.atmel.com/products/touchsolutions/touchscreens/default.aspx
Atmel YouTube Channel: www.atmel.com/youtube
Embedded Design Blog: www.atmelcorporation.wordpress.com
Twitter: www.atmel.com/twitter
LinkedIn: www.atmel.com/linkedin
Facebook: www.atmel.com/facebook

About Atmel

Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with intelligent and connected solutions focused on the industrial, consumer, communications, computing and automotive markets.

© 2015 Atmel Corporation. Atmel®, Atmel logo and combinations thereof, Enabling Unlimited Possibilities®, AVR®, maXTouch®, and others are registered trademarks or trademarks of Atmel Corporation in U.S. and other countries. ARM®, Cortex® and others are the registered trademarks or trademarks of ARM Ltd. Other terms and product names may be trademarks of others.

About nubia

nubia is the premium brand of ZTE corporation. It was launched in October 2012. ZTE Corporation is a globally-leading provider of telecommunications equipment and network solutions, nubia brand is independently managed and differentiated by a separate team from the ZTE brand. It mainly focuses on high-end open markets, with development around the world. nubia is favored by consumers through differentiation on concept, design, price, advertisement and service.

Atmel Press Contact:

Agnes Toan, Sr. Communications Manager
Phone: (+1) 408-487-2963, Email: agnes.toan@atmel.com