Atmel Wins Best Product Award from China’s AET Magazine

Atmel Wins Best Product Award from China’s AET Magazine

Atmel Wins Best Product Award from China's AET Magazine for its AVR® XMEGA® A Series microcontrollers (MCUs).

Beijing, China, February 10, 2012 - Atmel® Corporation (Nasdaq: ATML) has been honored with a Best Product Award in the Embedded Processor category from China’s Application of Electronic Technique (AET) magazine for its AVR® XMEGA® A Series microcontrollers (MCUs), which feature on-chip full-speed USB capability.

The winners were selected by the readers of AET, widely recognized as a leading electronics publication in China. AET has some 200,000 registered readers, and voting took place over a three-month period, both in print and online.

Atmel AVR XMEGA A Series MCUs integrate Full-Speed USB connectivity with unique functions that reduce overhead and provide higher data rates. Using the high-precision internal oscillator in the AVR XMEGA device, designers can lower system cost by eliminating the crystal oscillator traditionally required for Full-Speed USB. Atmel provides free software for all common USB device classes in the AVR Software Framework, a complete software package that includes drivers and communication stacks for AVR microcontrollers.

"We are delighted and honored to receive this award from AET magazine," said Yangchiah Yee, VP of Sales, Worldwide, at Atmel. "We are particularly pleased that our AVR XMEGA microcontrollers with USB were selected by readers of the magazine. This signals that the unique value proposition of this particular product offering is appreciated within the wider electronics community in China."

Atmel AVR XMEGA A Series MCUs with USB lower overall system cost through higher integration, capacitive touch support and ultra-low power consumption. They are designed for applications in the industrial, consumer, metering and medical segments.

The MCUs also offer the industry's lowest power consumption of 100nA with a 5µS wake-up time. Other features include Full-Speed USB, the fastest and highest precision analog systems, a direct memory access (DMA) controller, and the innovative event system that characterizes the AVR XMEGA family, a system that maximizes real-time performance and throughput while reducing CPU loading.

The AVR XMEGA family has unique high-precision analog functions. The family includes two 12-bit analog-to-digital converters (ADCs) with programmable gain stages that remove the need for external amplifiers. The ADCs operate down to a 1.6V operating voltage and have a combined sample rate of up to 4MSPS. The two 12-bit digital-to-analog converters (DACs) also support systems that need fast and high-precision analog output. The DACs can drive high loads to reduce external driver component costs, while built-in current outputs enable embedded applications to remove external resistors or other constant current sources.

About Atmel 32-bit Microcontroller Portfolio

Atmel is one of the fastest growing microcontroller suppliers and continues to make strong investments in its AVR XMEGA MCU series and ARM®-based products. Atmel is finding new opportunities in the 32-bit microcontroller market and is committed to this market segment.

To learn more about Atmel AVR microcontrollers, please visit: www.atmel.com/AVR. To watch the latest videos, visit: www.atmel.com/youtube. Follow Atmel on Twitter at www.atmel.com/twitter.

About Atmel

Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

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