Atmel Bluetooth Smart Solution Named Product of the Year By Electronic Products Magazine

Atmel Bluetooth Smart Solution Named Product of the Year By Electronic Products Magazine

Atmel SmartConnect BTLC1000 Garners Award for Innovative Advancement in Analog / Mixed Signal ICs

San Jose, CA, January 7, 2016 — Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today announced its Bluetooth Smart BTLC1000 solution was honored with Electronic Products’ “Product of the Year Award.”

This year marks the 40th Annual Electronic Products’ “Product of the Year Awards,” which recognizes the best products in the electronics industry. The editors of Electronic Products — a leading trade publication for electronic design engineers — evaluated thousands of products launched in 2015. The winning products were selected on the basis of innovative design, significant advancement in technology or application and substantial achievement in price and performance.

The Atmel | Smart BTLC1000 low-power Bluetooth system-on-chip (SoC) demonstrated success by delivering the lowest power consumption on the market today, in the smallest package form factor.

Atmel’s BTLC1000 sets new low-power standards with at least 30 percent power savings in dynamic mode compared to available solutions. Solutions are available in small 2.1mm x 2.1mm WLCSP packages, enabling design flexibility for next-generation Internet of Things (IoT) applications, and provide designers a very low-power platform to develop smart, connected devices in space-constrained applications.

“There have been at least six Bluetooth Smart chip releases in the last few months, but this device stands out for a few reasons,” said Jim Harrison, Editor of Electronic Products. “These chips target wearables, so low power is essential, and this chip is the lowest you can find, taking less than 4mA in RX and less than 3mA in TX at 0dbm. Even more, the chip's all-important sleep current is 1.1µA and the receiver has -95dBm sensitivity. The solution combines Cortex-M0 processor, 128 Kbytes of RAM, and a qualified Bluetooth Smart protocol stack in ROM, including GAP, GATT, ATT and L2CAP service layer protocols and a security manager.”

“We are honored to accept this prestigious award showcasing our leadership in Bluetooth connectivity and IoT,” said Reza Kazerounian, Sr. Vice President and General Manager, Internet of Things, Microcontroller and Wireless Solutions, Atmel Corporation. “Connectivity, ultra-low power and small form factors are key to enabling the billions of devices anticipated in the advent of the Internet of Things. This award is further testament that we are delivering on these features with our SmartConnect BTLC1000 solution.”

The 2015 Product of the Year Awards were announced in the January 2016 issue of Electronic Products with a cover feature and a brief description of each product.

Additionally, the winning products appear on Electronic Products’ website:

More Information

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Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel provides the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

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