Welcome Reception

The Welcome Reception gives you the opportunity to meet the other conference attendees and Atmel Technology Experts. You'll be able to pick up your badge and conference materials and prepare yourself for 3 full days of learning.

Atmel Community Expo

Learn more about the collaborative ecosystem available to support your design strategy. Atmel Third Party Program Members will showcase the latest results of our joint efforts. Explore new products and services from our many exhibitors.

Make sure to participate in the Booth Crawl. Visit each participating exhibitor, learn about their products and solutions, and be entered into a drawing!

Atmel Technology Night

Visit Atmel Technology Night to experience demonstrations of the latest in Atmel technology and solutions. While you are here, you'll have the opportunity to discuss these solutions with some of the engineers responsible for bringing them to you.

Meet the Team

We have created a way for you to meet the product teams from Atmel. Join this informal gathering of product managers, engineers, and product marketing teams to network and discuss the products you work closely with. We have split the teams up into three categories – Atmel AVR, Atmel ARM Core-based Solutions, and Atmel Touch Technology – each with its own room so that you can enjoy interacting with the teams throughout the night.

Which team do you want to meet?

LIVE Bash

The LIVE Bash will be our way of showing ATL attendees how much we appreciate them. The Bash will feature innovative entertainment, great food and drinks, and some other surprises. This will be an event you won't want to miss!

Recharge Lounge Sponsored by Digi-Key 

Need to recharge during the conference? Come to our Recharging Area to rest up, recharge your electronic devices, ...

• Recharge phones, tablets, laptops
• View and track conference Tweets, conference reminders, prize winners and more from the big-screen TV
• Take a break!

Atmel Store

We will have two stores for you to visit during Atmel Technology Live, one selling Atmel-branded gear and another selling Atmel products.

Buy Atmel Products

Visit the Atmel Store, sponsored by Digi-Key, to buy Atmel products such as evaluation kits.

Buy Atmel Gear

Come by the Atmel Store in the lobby for the latest in Atmel gear, from shirts to hoodies and more.

San Jose: Conference Location

San Jose is the home of Atmel Headquarters and the capital of Silicon Valley. It enjoys arguably the world's best climate with 300 sunny days per year, and exciting cultural, recreational, educational and entertainment opportunities. The San Jose area is home to the largest concentration of technology expertise in the world—with more than 6,600 technology companies employing more than 254,000 people.

Conference Location

San Jose Convention Center
150 West San Carlos Street
San Jose, CA 95110

Hotel Lodging

San Jose Marriott
301 Market Street
San Jose, CA 95110
Conference attendees enjoy a special Atmel Technology Live Conference rate September 9 – 13, 2012 of $189 per night plus tax and incidentals. Reserve your room now with our conference rate.

Area Airports and Transportation

Mineta San Jose International Airport - SJC
 Google Maps

Driving directions: Take Hwy CA-87 South (Guadalupe Parkway). Exit on Park Avenue. Turn left on Park Avenue. Turn right on Market Street. The hotel is one block ahead, on the corner of Market and San Carlos Street.

Alternate transportation

• Estimated Bus service, fee: US $3.00 (one way)
• Estimated taxi fare: US $18.00 (one way)

Oakland International Airport - OAK
 Google Maps

Driving directions: Take I-880 South. Exit Coleman Avenue. Coleman turns into Market Street. Keep going South on Market Street. The hotel is on the corner of Market Street and San Carlos Street.

Alternate Transportation

• Estimated Bus service fee: US $35.00 (one way)
• Estimated taxi fare: US $120.00 (one way)

San Francisco International Airport - SFO
 Google Maps

Driving directions: Take US-101 South, Take CA-87 South (Guadalupe Parkway). Exit Park Avenue. Turn left on Park Avenue. Turn right on Market Street. The hotel is one block ahead, on the corner of Market Street and San Carlos Street.

Alternate Transportation

• Estimated taxi fare: US $120.00 (one way)

Photography Release

Atmel may elect to take photographs of people and events during Atmel Technology Live, and such photographs may include your likeness. In exchange for Atmel's permission for you to attend this event, you: (a) grant Atmel the irrevocable and unrestricted right to use and publish these photographs (i) for editorial, trade, advertising, and any other purposes in furtherance of its business, (ii) in any manner and medium; and (iii) and to alter and/or composite the same without restriction and without your inspection or approval; (b) release Atmel from any and all claims and causes of action relating to the photographs and Atmel's use of the photographs, and (c) waive all rights to any equitable relief in connection with this release and the subject matter of this release.

Rights Reserved

Atmel reserves the right to refuse registration or entry to anyone for any reason.